Ask, Listen, Learn was developed by The Century Council in 2003 alongside a team of educators and psychologists specializing in middle school-aged students to educate parents and kids about the dangers of underage drinking. This year, in partnership with PE4life, The Century Council created an interactive, physical fitness activity (game) that builds on the existing Ask, Listen, Learn program. The activity is based on recent research by Harvard Medical School ™s Dr. John Ratey showing that for a person ™s brain to function at its peak, the body needs to move. The game teaches kids about the health consequences of underage drinking and encourages kids to say YES ™ to a healthy lifestyle and NO ™ to underage drinking.

In the coming weeks, Ohno will demonstrate the game at school and community-based organizations. According to a study conducted by Knowledge Networks on behalf of NBC Universal, 88% of parents say the Olympics is a great way to encourage children to adopt healthy behaviors such as exercising and eating right. Acting as a positive role model, Ohno will hold question and answer sessions with kids at each event.

Also online, Ask, Listen, Learn ™s website, www.asklistenlearn, encourages kids to pledge to make healthy choices. The website features SuperStars including Apolo Anton Ohno who send positive messages to kids about staying fit and healthy and explains why elite athletes say no to underage drinking. The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of underage drinking.

SOURCE The Century Council