"80 per cent of Canadians agree food manufacturers should take more responsibility to reduce sodium in foods so the message is loud and clear," says Carolyn O'Brien, Director, Regulatory Affairs, Canada Bread. "Canada Bread has launched Dempster's Healthy Way with ProCardio Recipe, a bread developed to target heart health with the lowest level of sodium among national leading brands*. Clearly Canadians are looking for healthy, low sodium options as evidenced by Healthy Way winning Product of the Year award in the Heart Health category in a national vote of 12,000 consumers."

The survey was commissioned by Dempster's and conducted by Ipsos Reid in December 2009. One thousand adults from across Canada were polled.

Dempster's also introduced Healthy Way with ProCardio Recipe Fresh Squares, a tasty heart healthy snack which is low in sodium (only 1 per cent of daily value), high in fibre and made with 100 per cent whole grains.

Source: Dempster's

* Lowest sodium breads in Canada among National Leading brands based on a 50g reference amount.