"We're hoping the results of this survey will draw attention to the public's need to change its attitudes toward tanning, which is the first step in changing behavior," said Dr. James. "Our data show that most people are concerned about skin cancer, but they still need to modify their attitudes, behavior and knowledge to reduce their risk."

To minimize your risk of skin cancer, the Academy recommends that everyone Be Sun Smart?®: Generously apply a broad-spectrum water-resistant sunscreen with a Sun Protection Factor (SPF) of at least 30 to all exposed skin. "Broad-spectrum" provides protection from both ultraviolet A (UVA) and ultraviolet B (UVB) rays. Re-apply approximately every two hours, even on cloudy days, and after swimming or sweating. Wear protective clothing, such as a long-sleeved shirt, pants, a wide-brimmed hat and sunglasses, where possible. Seek shade when appropriate, remembering that the sun's rays are strongest between 10 a.m. and 4 p.m. If your shadow is shorter than you are, seek shade. Protect children from sun exposure by playing in the shade, using protective clothing, and applying sunscreen. Use extra caution near water, snow and sand as they reflect the damaging rays of the sun which can increase your chance of sunburn. Get vitamin D safely through a healthy diet that may include vitamin supplements. Don't seek the sun. Avoid tanning beds. Ultraviolet light from the sun and tanning beds can cause skin cancer and wrinkling. If you want to look like you've been in the sun, consider using a sunless self-tanning product, but continue to use sunscreen with it. Check your birthday suit on your birthday. If you notice anything changing, growing, or bleeding on your skin, see a dermatologist. Skin cancer is very treatable when caught early.

Monday, May 3, is Melanoma Monday?® and the official launch of Melanoma/Skin Cancer Detection and Prevention Month?®. Visit www.melanomamonday to take the Academy's "Suntelligence" survey, as well as to find out how to perform a skin self-exam, download a body mole map or find free skin cancer screenings in your area.

Source: American Academy of Dermatology