On the importance of Omega-3, McLellan explains 'We should all eat more oily fish, like salmon, mackerel, sardines, and more green leafy vegetables. But with our hectic lifestyles, that can often be difficult for many people. We see Taste as being part of a modern, healthy diet, and helping people to get all the nutrients they need to help live life to the full.'

One devotee, Barbara Dante who has tested Taste says, 'It's mad. The lemon zest flavour is made of fish oil, but it doesn't taste fishy, or oily. Don't know how they've done it, but it's like eating a sweet burst of lemon meringue. And with an ice cream, it's just fab!'

The launch will take place on Blackpool Promenade on 5th August from 5pm. Free omega ice creams will be available to the first 200 people on a first come, first served basis at Nathan's Ice Cream Concession at the front of South Pier, Blackpool.

SOURCE Cision